FIFA Inks World Cup Prediction Market Deal With ADI Predictstreet

FIFA has named ADI Predictstreet as its first official prediction market partner, signing a multi-year agreement covering the 2026 World Cup. The collaboration will introduce prediction markets to FIFA’s global fan engagement strategy for the expanded 48-team tournament across Canada, Mexico, and the United States.

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According to FIFA and ADI Predictstreet, the platform will let fans forecast match outcomes, tournament statistics, standout players, and key moments throughout the 104-match competition across 16 host cities. ADI Predictstreet will also present FIFA’s free-to-play bracket challenge.

“FIFA is committed to continually enhancing the fan experience and embracing innovation that brings supporters closer to the game,” said FIFA President Gianni Infantino, in a statement. “By partnering with FIFA, ADI Predictstreet will be introducing an exciting new way for fans around the world to engage with football, using insight and interaction to deepen their connection with our competitions.”

Rather than team up with an established prediction market platform like Polymarket or Kalshi—as the NHL and MLB have done—FIFA has picked a partner in ADI Predictstreet that has yet to publicly launch its platform. ADI Chain is an Ethereum layer-2 scaling network that is focused on the MENA region spanning the Middle East and North Africa. According to a press release, Predictstreet will expand beyond sports to other topics in the future.

According to a press release, the platform will “operate in alignment with FIFA’s regulatory and integrity frameworks,” with real-time monitoring for any suspicious activity among traders.

Prediction market platforms have been scrutinized for enabling insider trading, much as traditional sports betting platforms have, with major platforms recently making moves to shore up potential vulnerabilities amid growing interest from regulators and lawmakers.

“The FIFA World Cup is where billions of people share one moment at the same time. With this historic announcement of the first consumer-facing ecosystem project on ADI Chain, ADI Predictstreet gives fans a way to partake in the history of football at a scale nobody has done before—all powered by ADI Chain’s infrastructure,” said ADI Foundation CEO Andrey Lazorenko, in a statement.

The ADI token, launched last December alongside the network mainnet, popped to a new all-time high price of $4.54 on Friday, per CoinGecko, showing a 12% rise over the last week.