Latest developments: CEO Stephen Gregory said Binance.US is focused on growth after what he described as a two-year “hibernation” tied to regulatory issues surrounding the broader Binance brand. 
- Gregory said Binance.US is a separate U.S.-only entity with its own governance structure, though it shares a common beneficial owner and brand name with Binance.com.
- He said the exchange previously held roughly 20% of the U.S. crypto exchange market and is targeting a return to that level.
- Gregory said Binance.US is now licensed exclusively to serve U.S. customers.
What this means: Binance.US is trying to compete with exchanges such as Coinbase and Kraken by emphasizing lower trading costs and a broader product lineup.
- Gregory said the exchange has reduced fees to “essentially almost a no-fee exchange,” with 0% maker fees and 2-basis-point taker fees.
- He said the company has kept costs low by operating with a lean team and expects to generate revenue from services like custody alongside trading.
- Gregory said the exchange is rebuilding liquidity through incentives and direct outreach to retail customers, including personally contacting some of its top users for feedback.
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https://www.coindesk.com/coindesk-news/2026/07/13/binance-us-ceo-says-exchange-is-rebuilding-eyes-return-to-20-u-s-market-share
2026-07-13 20:27:00
:quality(82)/02399c069c8c4e2983d7aac0313441e9?w=332&resize=332,0&ssl=1 "4 Base Experiments That Flopped Before Brian Armstrong Called Time")
:quality(82)/02399c069c8c4e2983d7aac0313441e9?w=688&resize=688,387&ssl=1 "4 Base Experiments That Flopped Before Brian Armstrong Called Time")
